The things above are basically a very crucial factor and need to get attention in empowering cooperative sector businesses in the era of very competitive business competition today.Īs we have seen, the better the quality of service provided, the greater satisfaction will be given to customers. The main thing that should not be abandoned in the current era is the ability of the cooperative business sector to always innovate in the field of business, this is within the framework of always being able to meet the needs and desires of its members who are constantly changing. In addition, the use o f information technology will also play an important role in impr oving the performance o f cooperatives. Competitiveness and potential capabilities of cooperatives can be increased if cooperative business actors are able t o provide opt imal services to their members. Need more attention so that cooperatives can experience development and not stagnate. The current condition of cooperatives in Indonesia can be said to be still stagnant and can even be said to be in decline. The amount is not a small amount and if it happens every year it is possible that in the next 10 or 15 years the cooperative will only have name and history. From the results of the database compilation, data obtained from more than 200,000 cooperatives throughout Indonesia, around 80,000 were declared healthy cooperatives, 75,000 needed to be fostered and around 50,000 were dissolved because they were considered unhealthy. Related parties (KEMENKOP and UKM) in 2018 have created a database to find out how to design cooperatives going forward. The growth of new cooperatives is as many as 18,574 spread throughout Indonesia. The number of cooperatives in 2016 has increased dramatically compared to the total number of cooperatives in 2011. Service Quality Variables, Information Technology Utilization, and Innovation have a significant effect on Cooperative Marketing Performance simultaneously. The results of this study indicate that the variables of Service Quality, Use of Information Technology, and Innovation have a significant effect on Cooperative Marketing Performance partially. The data analysis method used is multiple linear regression analysis. In calculating scoring, researchers used a Likert scale. Data collection techniques used are using questionnaires and interviews. In this study, the number of samples the authors took as many as 130 people including members and prospective members of the cooperative. In this study the authors used a cciden tal sampling techniques, where anyone who accidentally met with the researcher could be used as a sample. This study aims to analyze the effect of service quality, utilization of information technology, and innovation on the marketing performance of Putra Mandiri Surabaya Savings and Loan Cooperatives partially and simultaneo usly.
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